First Transit Success Stories



Summary of the Client

Louisiana State University (LSU) in Baton Rouge, Louisiana is the largest and most comprehensive university in the state. First Transit began providing campus shuttle services for LSU Tiger Trails in 2009. This operation of 32 vehicles and 70 employees supports more than 38,000 students, faculty, and staff annually. The Tiger Trails system operates 11 routes both on and off campus.

The Challenge

LSU wanted to increase service levels on their on-demand, late-night campus shuttle service. Focused on the safety of students on campus, University leadership wanted to ensure these microtransit services were dependable, responsive and passenger-friendly. The on-demand component is an important piece to the overall Tiger Trails system. 

The Solution 

First Transit knew up-to-date technology would be key in delivering a quality on-demand system to the LSU campus. First Transit introduced TranLoc to provide not only to facilitate on-demand requests and delivery, but also as an AVL system for the University’s complete campus shuttle system.  The AVL allows students to track the shuttles throughout campus on their phones and computers and the app notifies students of approaching vehicles.

First Transit implemented the same technology for the on-demand services as well. The on-demand service runs seven days a week from 5pm-midnight. Students can request a ride from anywhere on campus and nearby off campus locations and a ride will be dispatched to their location. Using the rider app on TransLoc, students can track their ride in real-time and will receive notifications when the vehicle is approaching. 

Measurable Results

This approach has proven to be effective, resulting in an overall improvement in OTP and increased ridership. 
Once students realized they could rely on the Tiger Trails to get them where they needed to go on time ridership naturally increased. Between 2016 and 2018 ridership increased nearly 63%.  


“Since First Transit took over the OnDemand service at LSU we have seen ridership nearly double.”—Jeff Campbell, LSU Director of Parking & Transportation Services