At First Transit, we take great pride in seeing our partners being recognized by their peers.
The team from Escambia County Area Transit (ECAT) in Pensacola, Florida recently took home six awards at the 2015 Florida Public Transportation Association (FPTA) Marketing Awards Competition, including the coveted “Best of the Best” award. ECAT is operated and managed by First Transit.
Competing against all other transit systems in the state of Florida, marketing entries were judged by experienced panelists and scored on innovation, production quality and overall effectiveness.
The “Best of the Best” award is chosen from all first-place award entries in each category, and serves as the top award of the competition.
ECAT received the award for the transit system’s year-long community outreach initiative, ECAT Harmony -- “Fall in Love with ECAT.”
ECAT Harmony was an interactive year-long campaign launched in 2014 to raise awareness about the system, encourage people to hop on board, and foster communication between current riders and ECAT. Throughout the campaign, ECAT saw almost 13,000 visits to the ECAT Harmony website.
The ECAT Harmony campaign also took home the statewide “Judges Favorite” award, given to the project that most effectively caught the attention of panelists.
Representatives from First Transit and ECAT with their six awards.